Enlisting 10 Key Elements of a Website Design
When running a business, you should have an official website as one of the most important marketing tools to attract and retain more clients and customers. Here the question is what separates a good website from the bad one? What should you know before taking the help of a website design agency in Edmonton?
It is the high-quality web design that ensures the success of any business’s website. Visitors can perceive trust, security, and authority by just looking at a website. A slow to load, complex to navigate, or hard to read website results in losing valuable visitors and potential customers. While every web design company in Edmonton might have a different plan for creating a site, they do include some common elements.
This article talks about ten key elements that a great website design should have.
#1. Navigation
The visitors must find it easy to navigate the website and also easy to access the menu items from any page. They should be aware of exactly where they are on a website. You can consider adding a site map to your website to make it easy for Google crawlers to navigate your site.
#2. Visual Design
Since people are visually oriented creatures and they prefer to visit visually attractive websites. It usually takes around 1/10th of a second for the website to impress the visitors and let them know that your site is professional and trustworthy. So, consider using graphics, scrolling text, flash intros, etc, sparingly in the web design.
#3. Web Browser Friendly
No matter if your website is visually appealing, easy to use, or informative, it is useless unless it is web-friendly. Many factors, like using meta tags, SEO-optimized content, alt tags, etc, affect the placement of your site on different search engines. Make sure to work with a web designer who is well-versed with the techniques required to make your site work on all browsers.
#4. Content
Content is the backbone of every site. The main reason why visitors prefer browsing different sites is to have access to relevant and informative content. Additionally, SEO-optimized content helps improve search engine rankings. Therefore, make sure to post informative, easy-to-read, and concise content on your site.
#5. Interaction
A web design is truly effective when it is capable enough to engage your visitors and also continue to hold their attention as they browse through every page of the site. Also, your website should influence such visitors to contact your business. The website design company should keep in mind that there is a fine line between ‘interactive’ and ‘annoyance’, so take care of it when creating a website.
#6. Branding
Your website must directly reflect your business and also brand. The web design used to create a site must be effective enough for the visitors to make a visual connection between your business logo, print material, and brick-and-motor location. A website design company in Edmonton helps with branding your business and also adds credibility business image.
#7. Turnaround Time
What customers usually find most annoying is the time your site takes to load and run. The longer a web designer in Edmonton takes to create your site, the more business and value you are going to lose. Always remember that a website that is not on the web is not going to bring value to the business.
#8. Information Accessibility
Not every visitor has enough time to browse the entire site just to access a small piece of information. They might need a phone number or address to your business. Due to this reason, it is essential to place key information in an area that is easily accessible.
#9. Intuitiveness
A great website is usually capable of anticipating what its visitors are thinking and catering directly to their requirements. It should have various elements arranged in such a way that they make sense. For instance, if a visitor is searching for your product on a search engine, then your site must have a landing page relevant to what they are searching for.
#10. Conversion
Your website is one of the most vital customer generators that your business can have. It is only an interactive, engaging, and informative website that can convert visitors into potential customers and thus, elevate the sales of the company. Moreover, providing relevant tools required by the potential clients to do business with you further increases your website conversion and brings the success you seek.
Wrap Up
While there are many other important elements to an effective web design, including these listed ten important elements can make a huge difference. Always bear in the mind not to go overboard with your website design. Incorporate all these elements in such a way that you can create a visually appealing, interactive, and unique website. Some small details like simple navigation, the about us section, calls to action, images, web fonts, animation, graphics, informational footer, or contact information can make or break your complete website design.